Do you want to start your business off on the right track? You have your passion but you need to connect it to your future customer's needs. Connect your passions to their needs and your products will fly off the shelves! But what comes first, the chicken or the egg? Or more specifically the product or the customer? The trick with an online business is to take time creating an offer that people find attractive, something that they emotionally connect to. But how exactly do you know what people will find valuable?
Let's take a look at how Customer First thinking will help you to get more clients!
Customer-focus should come first but it often comes last
There is nothing better than using your unique talents and passions to actually see your clients grow and succeed! The one thing that can act as a blocker to this is not ever getting clear on who you help. This is true for individuals as well as large businesses in the online realm. The key is to get Customer or User Focussed.
It seems obvious that you should check with 'users' that they like what you plan to sell to them. However it is something that I am preaching constantly to my solopreneur clients as well as corporate business clients. It's just so difficult sometimes to expose your baby business to the ideas of others but it is the crux to whether it will succeed!
Getting to know your Ideal Client
The way we humans work is that the more we develop an idea, the more attached we get. This means we get less inclined to ask users how they experience our product the longer we’ve been working on it. So the best way to set up your business so that it can grow into a strong brand is to begin with getting to know the user as the FIRST thing you do! Get started by:
1.Create a spreadsheet where you gather all that you know about your ideal customer.
2.Add questions about them onto the columns such as:
Who is she / he?
What is their number one struggle?
Where do they see themselves in 2,3,10 years?
If you had a magic wand to fix her problem, what would that problem be?
3. Commit to speaking to 10 ideal clients through social media for 30 minutes for free! (You never know if one of these people will enquire into more of your services in the future.) Fill in your document and propose to them the solution that you’re thinking of offering and ask for feedback about it.
4. From your interviews, highlight the trends that appear; qualities that they have in common such as the words they use to describe their problem. Use this as the foundation to your offer. You can then confidently use this new-found clarity on your sales calls and with your marketing to get you more clients.
How staying Customer First will get you more clients
When you have started to build a profile from the multiple ideal clients that you talk to, you will begin to feel more connected with who you help. It will surprise you how different clients with the same attributes will be attracted to what you do, how you speak and what you stand for. This will then be the foundation of the relationship you can build with them, including any paid work you might do for them.
When you make your premium offer, base it on what you customer wants and needs, not what you fancy doing. This should then be expressed clearly in the language around your offer to show you've done the work and you understand their situation.
When you market your services, speak to your ideal client's deepest pain points (the ones that you can solve). Then explain to them the outcome of how working with you will solve their problem.
Continue getting to know your Customer throughout your journey. The profile will most likely evolve with time as you and your business do, and that's ok! The key is to never loose touch of how you help and how you should best help them.
Want more help with creating your magnetic offer?
Instead of spending months worrying about what you can help people with, book a FREE business clarity call with me to figure it out in a quick, proven method. You can book your spot here.
Lucia is a Business Coach who helps women to master an entrepreneurial mindset and set up their own businesses. Her background is in user experience consulting and now helps women to create an online business so that they can get regular pay checks doing what they love.